Rochester channel 13 news has been a part of the local community since it began broadcasting in 1962 and has continued ever since. It currently leads the news ratings for the area, and it was the first news station in Rochester to broadcast in high definition. They currently have over a thousand fans on facebook, where they post links from their official website as well as important updates. How well designed is their actual news website? Here is a review.
First, the layout of Channel 13 Rochester NY is fairly professional, as well as up to date. Sometimes News websites whose focus is on television marketing neglect their online sites, to their own detriment now that the technology age experiences large marketing integration owing to the popularity of smart phones and social networking sites. Rochester NY Channel 13 is clearly investing in the future popularity of News via web access with their website, which features rotating images and headlines, a prominent daily weather update, in addition to a well designed header and side panels.
What makes a well designed news page? Like any website, it is important for news websites to display information in an easy to access way. Navigability is key, and this refers to how easy to is to get to information, and how quickly users can find it without struggling to find search bars or the right tabs. Good web design is clean, well planned out, and lacks conflicting fonts or flashy images. On all these counts, Channel 13 Rochester NY fares fairly well.
In what ways could the Channel 13 Rochester NY site improve? For site design, I would recommend unifying the layout further and getting rid of rounded corner tabs when everything else on the page is square. Rounded corners are going out of style, along with shading on tabs that implies 3D perspective. My other issue is that much of the explanatory font on the pages is fairly small, possibly a size 8 or 9 font. Although it is logical that information is segmented into smaller sections, I worry that this makes the Channel 13 Rochester NY site less accessible for older visitors, or for individuals with sight impairment.
I like that Channel 13 Rochester NY online has a tab for traffic. If you click on that tab, it brings you to a map that links to traffic cameras. Clicking on them gives you a real time view of local traffic. I would recommend adding a tab for best local gas prices, since that can be just as relevant for people as traffic information.
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